For more than 20 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law, media/First Amendment law, Internet law, eCommerce, entertainment law and complex commercial litigation. Greg is board certified as a specialist in Intellectual Property Law by the Florida Bar's Board of Legal Specialization and Education, a distinction held by less than 1% of Florida attorneys. Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel. Greg also has extensive experience representing for-profit higher education institutions in connection with intellectual property and litigation matters. Greg was voted by his peers as "Lawyer of the Year" in the Intellectual Property Litigation practice area in the Orlando market for 2014, as noted in The Best Lawyers in America annual vote.

Prior to joining Greenberg Traurig's Orlando office in 1996, Greg was with a media and IP litigation boutique firm in New York. Greg frequently lectures on media, IP, and Internet law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at the Dwayne O. Andreas School of Law, Barry University. Greg has had two media and IP cases featured on the front page of USA Today as well as other publications.