Joseph Diamante is a partner in our Intellectual Property, Patent, Trademark and Copyright Litigation and Intellectual Property Counseling practices. He has practiced intellectual property law in the public and private sectors for more than 30 years. Joe has extensive experience litigating cases involving all forms of intellectual property and unfair competition issues and has been involved in more than 25 major trials.

In addition to his intellectual property transactional and trial experience, he has assisted many technology companies with developing, protecting and commercializing their intellectual property assets and was recognized as obtaining 4 of the top 10 largest IP verdicts from 2010 to 2015. His clients have included Pods Enterprise, G.D. Searle, Citigroup, Monsanto, Merck & Co., The Culinary Institute of America, Dictaphone Corp., Friendly’s Ice Cream Corp., Diesel Jeans S.p.A., New York Cruise Lines/Circle Line/World Yacht, Tanabe-Seiko, Swedish Match and Yale University.

Early in his career, Joe was one of the lead counsel in Liggett Group, Inc. v. Brown & Williamson Tobacco Corp., which involved unfair competition and predatory pricing. After an 11- month trial, the jury awarded Liggett Group $148.8 million plus attorneys’ fees and pre-judgment interest. This remains one of the largest verdicts in North Carolina.

Joe has been involved in other high-profile cases involving patent, trademark and trade dress infringement, false advertising, and unfair competition violations in the technology, moving and storage, manufacturing, and food and beverage industries.