Justin Pierce's practice covers a wide range of intellectual property matters, including patent litigation, trademarks and brand protection, anti-counterfeiting, copyrights, design rights, trade secrets, licensing, rights of publicity, domain name and social media disputes, and international government affairs work relating to intellectual property matters. Mr. Pierce also has significant experience in the application of intellectual property analytics and the development of intellectual property strategy.

Mr. Pierce has a unique combination of in-house and outside counsel experience in managing intellectual property assets and portfolios for large and small companies. Further, Mr. Pierce is a multifaceted intellectual property counsel with significant expertise in handling an array of intellectual property matters.

As a patent litigator, Mr. Pierce has represented a number of clients in a variety of fields, including apparel, consumer goods, electronics, food and beverage, footwear, media, mobile device, pharmaceutical, software and telecommunications fields. As a brand protection attorney, Mr. Pierce develops and implements global brand protection strategies for a number of companies around the world, ranging from start-ups to multinational corporations. And, as an IP transactions attorney, Mr. Pierce has extensive experience in licensing and leveraging IP assets in order to support the overall business goals of clients.

Mr. Pierce has managed complex intellectual property licensing and litigation on an international scale in matters dealing with patents, trademarks and copyrights; and handled cases in various international proceedings, U.S. federal courts and the U.S. International Trade Commission. He also has structured and negotiated a number of intellectual property licenses for organizations seeking to leverage their intellectual property assets. While serving as an in-house counsel and department head for a major multinational corporation, Mr. Pierce led a government relations initiative that enhanced company brand protection efforts in key markets around the world. Further, drawing upon his international experience, Mr. Pierce also provides counsel regarding cross-border trade, customs, and outreach to foreign governments on intellectual property matters.

Mr. Pierce has significant experience in advising entrepreneurs and start-ups, as well as senior management, marketing, engineering, research and development teams of major corporations on how to acquire, develop and use intellectual property to achieve business objectives. Based on his in-house and management experience, Mr. Pierce has substantial knowledge of the business and strategy issues that challenge executives and their in-house legal teams. Mr. Pierce regularly speaks and writes on a number of intellectual property and brand protection issues.

Beyond his experience as an attorney, Mr. Pierce is also an inventor, with a patent and published applications dealing with mobile applications, augmented and virtual reality, gaming and anti-counterfeiting technology. Mr. Pierce is a graduate of the U.S. Military Academy at West Point, served as an infantry officer in the U.S. Army, and attained the rank of Captain prior to going to the George Washington University Law School.

Significant Matters
Managed a number of intellectual property litigation matters on behalf of a major multinational mobile device manufacturer, including management of §337 patent litigation in the U.S. International Trade Commission, and intellectual property litigation in various U.S. federal district courts.

Representing the defendants in a patent suit involving address handling within mobile devices. The case is ongoing. Arendi S.A.R.L. v. Sony Mobile Communications, et al.

Representing the defendant in a patent suit involving encryption and user authentication technologies found in computers and mobile devices. The case is ongoing. MAZ Encryption Technologies, LLC v. BlackBerry Corp.

Represented a third-party in a patent suit involving a method of securely connecting computers over a wireless network. In re Certain Devices with Secure Communication Capabilities, Components Thereof, and Products Containing the Same, ITC Investigation No. 337-TA-818.

Represented one of the defendants in a patent suit involving form based operating systems used in internet-connected computing and mobile devices. Cyberfone v. Cellco, et al.

Represented a major defense contractor and defended against an infringement action brought in the Court of Federal Claims involving a patent relating to the use of night-vision goggles in conjunction with full-color cockpit displays. Honeywell Int’l Inc. v. U.S., 70 Fed. Cl. 424 (2006).

Represented a major pharmaceutical company and successfully established patent infringement by a generic drug company in a multi-month patent trial involving a multi-billion dollar anti-infective agent. 2004 WL 2973831 (N.D.W.Va.)

Represented a major wireless communications equipment provider and plaintiff in an infringement action concerning patents related to wireless technology under the IEEE 802.11 standard. Agere Systems Guardian Corp. v. Proxim, Inc. No. 01 339 RRM (D.Del.).

Represented a major wireless communications equipment provider and intervenor in an infringement action concerning wireless local area network technology. In re Certain Wireless Local Area Network Cards, ITC Investigation No. 337-TA-455.

Managed IP due diligence and review in a number of merger and acquisition transactions, including the provision of strategic advice concerning the scope and value of the target company IP, enforcement capability, infringement risks and impact of ongoing IP litigation.

Represented a major international digital publishing company in a government affairs and advocacy matter regarding international copyright law issues.

Managed international intellectual property and brand protection-related advocacy and government relations on behalf of a major multinational corporation.