- What’s the Difference Between SEO and SEM?
- Is SEO Necessary To Have a Website?
- A Company I Talked With Guarantees Me First Page Rankings. Is That Possible?
- How Long Will it Take to Gain Good Ranking for A Given Keyword Phrase?
- Why is our PageRank the Same Despite Having Built Links to Our Website?
- Do I Have To Use SEO For all Blog Posts?
- What Differentiates Local SEO and Traditional SEO?
- What are white hat and black hat SEO?
- How can I measure my Google search rank?
- What can I do to increase my rank in non-Google search engines?
- What is PageRank?
- What is a Robots File?
- What is an Organic Search Result?
- How Does Social Media Activity Affect My Ranking?
- What is a meta description tag?
- Should I use a sitemap?
- What is an indexed page?
- What’s the best price to pay for SEO services?
- Are there SEO certifications?
- What SEO area should I focus on most?
- Is there a way to know if a search engine has penalized me?
- What is on-page optimization?
- Can I remove my URL from Google?
- What is a content silo?
- What is negative SEO?
What’s the Difference Between SEO and SEM?
Though Search Engine Marketing includes Search Engine Optimization, the set of tactics used to get sites like Google to generate high traffic through responses to a query, marketing is more than this, including PPC, brand building, and other methods for generating traffic.
Is SEO Necessary To Have a Website?
Having a website can be surprisingly nonchalant, with the carefree attitude of “build it and they will come.” Some webmasters focus simply on generating a quality site, without thinking in terms of how somebody like Google will rank them and render them in a search. Nevertheless, considering that about 70 percent of those on the internet will be using search engines such as Google, it is wise to figure out how they work, and building up your website in relation to what will boost you to the top of their list. While attention to quality is important, so is marketing.
A Company I Talked With Guarantees Me First Page Rankings. Is That Possible?
This sounds gimmicky, and doesn’t sound like a trustworthy SEO company. Nobody can guarantee this, and even if they do deliver, you want more than bare ranking, but conversions. Be certain, therefore, to take the time and check out the SEO company you choose to work with. If it sounds too good to be true…
How Long Will it Take to Gain Good Ranking for A Given Keyword Phrase?
There is no certainty on this matter, though the factors involved are clear enough: the aggressiveness of the SEO and the popularity of the keyword. If they keyword isn’t that well known or commonly used, you could gain first page ranking in 3 months. If it is a popular keyword, gaining first page ranking, or even second page ranking, could take you 9 months.
Why is our PageRank the Same Despite Having Built Links to Our Website?
PageRank is only updated a few times per year, so if you see little change in your ranking, keep up the good work, and wait a little while longer for your efforts to come to fruition. Focus on building high quality links and the results will come.
Do I Have To Use SEO For all Blog Posts?
Focus first on your readers and only secondly on search engines. Optimizing each blog won’t hurt, but in these sorts of matters, content is more important than marketing.
What Differentiates Local SEO and Traditional SEO?
After the Venice update, Google made all results localized, rendering this distinction less important. When you do local SEO nowadays you will want to focus on building reliability of your place of business and helping local people find you.
What are white hat and black hat SEO?
At their most extreme, white hat SEOs are those who use appropriate and respectable tactics to optimize, whereas black hat SEOs use schemes, searcher manipulation, or exploits of a search engine’s algorithm to try to gain an unfair advantage in the SERP. Some practices are more grey, and while Google, for example, tries to screen them out and “punish” those who use them, they may not be so bad as other tactics.
How can I measure my Google search rank?
While there are plenty of websites offering third party tools to track your position given certain keyword queries, such as MySEOTool, Web CEO, Authority Labs, and so forth, be sure to also check out Google’s own Webmaster Tools, which gives you insight to your page’s position, and lets you manipulate data and export it to spread sheets.
What can I do to increase my rank in non-Google search engines?
Though Google holds 70 percent of the market in search engines, you might be interested in Bing and Yahoo. You do not, however, have to use different tactics for them, as they use similar algorithms in determining rank as does Google.
What is PageRank?
This algorithm, named after its creator, Larry Page, is used by Google to determine the relevance of a webpage based on links associated with it.
What is a Robots File?
This file instructs search engine bots as to what pages are legitimate to report on, and what are to be excluded. Bear in mind that not all bots will obey such files, and keeping something invisible on the internet will take more tact than this.
What is an Organic Search Result?
These are the “natural” results of a search engine, unrelated to ad space paid for to show up on a SERP.
How Does Social Media Activity Affect My Ranking?
It doesn’t. Not directly. You won’t get bumped up into the cushy spots simply because you got a lot of likes on Facebook. Studies looking at correlations between social media popularity and page rank have found no causation between the two, but, on the other hand, if yours is a site likely to get talked about highly on social media, than likewise it is likely to get highly ranked.
What is a meta description tag?
A meta description tag is used in HTML to describe your page to search engines, instructing them on how to place you on a SERP.
Should I use a sitemap?
This may help search engines locate your site and index it in its algorithm. Don’t expect miracles, but every bit helps.
What is an indexed page?
Your page is indexed when your web page content has been saved into a search engine database. Search engines use a copy of your webpage to speed up the searching process, rather than searching every page that is out there.
What’s the best price to pay for SEO services?
There is no set price to recommend on this issue. Instead, plan to pay for quality, and not get some too-good-to-be-true deal. Instead, check with previous clients of the company. What attorneys have they worked with and what did they do for them? What reviews do they have? Compare them to their competition, not only in how much they charge, but in what results they’ve received in the past.
Are there SEO certifications?
While there is no unified organization that manages this, there are many professional certifications out there.
What SEO area should I focus on most?
Take a holistic approach, making sure nothing is lacking, and that every area fits into an organic whole. You need to build links and generate quality content, blog, as well as build your local SEO, and so forth. Don’t focus only on one area – a balanced approach brings the best results.
Is there a way to know if a search engine has penalized me?
Having set up your site in webmaster tools, you will know if any specific action has been taken against your site. The algorithms don’t penalize, they just may be focused on virtues your site lacks.
What is on-page optimization?
This means optimizing your webpage itself for the search engines.
Can I remove my URL from Google?
If, say, you no longer have relevant content on a site, consider using a redirect, though you can remove Google search results if you wish.
What is a content silo?
This is structuring your webpage so visitors can find what they want readily, with major topics breaking down to sub-topics.
What is negative SEO?
A competitor may use black hat tactics to make your site look like spam or otherwise get you blackballed from Google.
