6 Results
How Law Firms Can Hire Writers Who Write Content That Gets Links
in Featured
Law firms recruiting new talent for quality web prose may seem easy, but it can be a challenge for seasoned content managers. Because ‘good writers’ may only be good at one style of writing, for example, journalistic, turning them into linkbait jockeys can be impossible. Therefore a ‘good writer’ may be a sub-par linkbait writer, even if he or she can produce fantastic newspaper pieces.
How does a recruiter identify talent, if not by the quality of writing? Here are a few tips for finding the right writer to groom, resources to help prospects become linkbait ninjas, and pitfalls to avoid during the training process.
TIPS
1. Teachable is Better Than Taught
If you can speak to ...
What Every Law Firm Needs to Know to Rank Highly in Search Engines for the Next 400 Years
in Featured
Not too long ago, I was asked to speak to a large audience for a Tony Robbin's business seminar about search engine optimization. Unfortunately, there were a couple of problems with giving this talk:
I only had 20 minutes;
None of the people were technologically versed; and,
The people had paid $10,000 to be there for a few days and all wanted easy strategies that would rocket their sites to the top of the search engines.
If I had about 30 days and 10 hours a day, I could teach you the most important concepts of search engine optimization. However, I can also teach you 95% of what you need to know and what will help you the most in less than 10 minutes. You also do not need to be ...
3 Not So Secret Tricks That Law Firms Can Use to Get Their Websites to Rank Highly in Google
in Featured
A certain percentage of the world (and attorneys are part of this world) believes that there are a series of “secret rules” and shortcuts to success. There are no shortcuts to success and really never have been. Now and then, people discover a little trick that may work for a few weeks or months, but Google is a giant company with lots of smart people dedicated to finding these tricks. Once they are found, they are immediately stopped. Your site will be penalized, and your competitors who are following the rules will quickly rise up the rankings way beyond you.
The Good News
I have been promoting law firms and other legal sites for almost two decades now, and I can tell you that there ...
5 Tips for Law Firm Website Content
in Featured
When people are searching for an attorney online, they generally want more than just an attorney. They want answers about something in particular:
A divorce and custody of their children,
Their rights in a business deal gone bad,
How to pay for medical expenses when they are injured by someone else.
Some attorneys believe that putting their biography online which lists their law school, bar admission and the fact that they enjoy hiking on the weekends is all that is necessary to attract clients and keep their law firm busy.
This could not be further from the truth. The most successful attorneys understand that it is important to have a great deal of information out there about ...
Why Attorneys Need to Self-Market
in Featured
In an information-rich economy, the law school graduates who thrive are the ones who market their services to the right people in the right way. Just as no law firm today can endure without effective marketing efforts, neither can job-hunters at any level. Self-marketing does not have to be an onerous process though. Here are some simple tips to help you make self-promotion a natural part of your day, whether you're looking for your first job out of law school or working your way up the law practice ladder.
Seek only work that fascinates you. Don't worry about whether you'll be good at something. If the job turns you on, you'll be good enough; if it doesn't, you won't. Employers and clients ...
Top 10 Free SEO Tools for Law Firm Websites
in Featured
While most attorneys have neither the time nor the patience to worry about search engine optimization (SEO), it is important that you learn the basics about how to improve your website. There are a number of costly SEO-related tools on the market and, fortunately, also numerous free tools that, in many cases, are just as good as the paid ones.
The tools out there generally do the following:
They Help You Understand Keywords. Keywords are very important because search engines will generally refer traffic to your site based on the keywords that are on the pages of your website. For example, if your website talks about “personal injury”, generally you are going to be competing with hundr ...