6 Results
Top 6 Reasons You Should Purchase PPC Keywords for Your Law Firm Name
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At first, the argument that you don’t need to buy ads for your brand if you rank organically makes sense. Why would you purposely buy ads that will (generally) be displayed above your organic positions and pay for clicks on keywords that you could get free clicks on? Why would you spend time and money managing a campaign with your brand keywords when you have organic positions for them? But is this really true? Are you wasting your money on brand ads when you have organic positions? I’m going to convince you the answer is no. You should buy brand keywords, regardless of how strong your organic positions are. Here’s why….
Ads and organic positions have a symbiotic relationship. Many peopl ...
How Lawyers Can Spend Less Money on PPC and Get the Same Results
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PPC management is just like any other practice, such as SEO or even nutrition, in which there are many ways to accomplish a goal and everyone has an idea of the best way. We spend a lot of time talking about what to do and how to do it. And when all of those ideas find themselves in the same PPC campaign, it’s usually a disaster.
If you’ve ever looked at a new client’s account only to find that they have added every keyword in every match type and every possible word order plus they are running 10 ad variations at once and have their campaigns day parted to the point that you need a decoder ring to figure out when the ads actually run, you know what I’m talking about. Your campaigns may n ...
Is Your Law Firm Being Proactive About Your Link Acquisition Strategies?
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New components and signals from social aggregation, diverse & natural linking portfolios, social sharing & Facebook Likes as wells as traffic and influence can absolutely differentiate your incoming links from that of a competitors. If a link in a relevant piece of content builds traffic to your site, or better yet residual traffic values, then that link is actually doing its job … it’s sending a user to your site.
That’s what links were originally intended to do; help a user navigate or find a new site from a site or published content that is relevant to the target site. Somewhere along the way, linking was misconstrued as a ranking manipulator.
So, how do we find the best of ...
Link Building Guidelines for Law Firms
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1. Quality Content/Linkbait
What does your content say about your product or service? Is it clear and concise? Keep in mind, linkbait is more than a press release. Blog posts, infographics and videos are just as, if not more, effective.
Is your linkbait relevant to your audience? You have a target audience. Cater to them. Give them something useful – something that will make their lives better. Teach them something they don’t already know. They will then rely on you for information and continue buying your product or service.
Is your content authentic? Give your audience a unique look at a current trend or topic that relates to your brand. What do they know that they didn’t know bef ...
Optimizing Local SEO for Law Firms
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Since law firms often rely heavily on local interest in their firm, placing high on Google’s local ranking is crucial. But let’s say that you’re not, that given the relevant key words associated with your business and location, you simply aren’t showing up: what to do?
First, check to see if there are duplicate listings for your business. Google will lower the relevancy of a business that has multiple listings, so simplify matters by posting only one local listing. Search out other listings through a query of your business name or address, or variants of your name and phone number.
Listings that include former addresses or former numbers don’t only lower your ranking with Google, but t ...
5 Tactics for Attorneys to Increase Conversion Rates
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Converting a visitor to a customer takes all the nuance and subtlety of fly fishing, and like fishing there are some basic principles to hold to that will make it all come together.
Testimonials: Visitors are skittish. They know the web is a big place and a lot of bad stuff goes down in it, and further, that their money is hard earned. They are easily confused, easily spooked, and want, more than anything, a friendly face with a smile they can trust to let them know it is okay, they are making the right choice, there is nothing to fear. Instilling this trust will work if you can encourage your current customers to express gratitude in the form of testimonials, either with a write up, pref ...