25 Results
Top Google Algorithm Changes of 2014
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Each year, Google makes about half a thousand changes to their famous algorithm, the mathematical apparatus that determines what their search engine turns up for a query. Though not all these changes are noteworthy to search engine optimizers, some of them are valuable in aligning how the date of change corresponds to changes in page rankings and website traffic.
Keeping in this spirit, we are offering the major 2014 Google updates alongside their corresponding dates. Changes in traffic at around those dates can demonstrate how those tweaks and updates effect how web pages are found on the web.
Pirate 2.0, October 21, 2014
This change mostly hit torrent sites, who were downranked in ...
22 Legitimate Uses of Black Hat SEO Tactics
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Just as there are two sides to the Force, the light side and the dark, so there are two sides of SEO: white hat and black hat. Black hat tactics are the sorts of cheats and corruptions that weak SEO’s might be tempted to use, the way a struggling athlete may consider performance enhancing drugs. Don’t be that loser. But nevertheless, consider this: doctors take the Hippocratic oath, and nevertheless spend their careers poisoning their patients (with medications) and chopping them up (with scalpels), so even if you are dedicated to your white hat tactics, which well you should be, you could learn a few things from the nefarious scheming of black hatters, such as what to avoid, naturally enoug ...
How Law Firm Websites Can Get Links from Widgets, Quizzes and Other Types of Interactive Content
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The capacity to create high-quality widgets and other interactive pieces of content makes for a valuable linkbait strategy that can increase incoming traffic, create returning users, and further develop a website’s influence online.
While creating these types of linkbait takes skill, originality, and creativity, it can be an almost sure-proof method to get more links to a website.
Widgets
Widgets work great because once they are launched, they can incorporate links back to the original website that created it. They are basically small programs that run within a frame or box, like a mortgage calculator or a body fat estimator. Users input values in order to get their customized resul ...
How to Create Interactive Law Firm Content That Gets Readers to Respond (i.e., Content That Gets Law Firm Clients)
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The right content convinces readers to be responsive and interactive with the message. With powerful phraseology and elegant typography, intriguing messages contained in prose make the text feel as collaborative as a think tank.
If you want to learn to write text that will have readers frantic to respond, then employ these psychologically-driven messages. Here are the second five of the 40 secrets to create powerful prose, which are applied by content czars, divas, diplomats, and vendors, alike. Over the next six weeks, I’ll be giving away the remaining 30 secrets to improve your content creation game.
SYMBIOSIS
If an acquaintance gives you a gift—even something you hate and ...
Top 5 Ways Lawyers Can Brainstorm for Creative Content for Their Law Firm Websites
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Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around said, uncreated ideas. What should you do when a team is waiting for your brilliance to start pouring forth, but nothing is sparking?
Rather than stress yourself out and scrawl down the first, lame ideas that strike you (such as a fallacious ‘top ten greatest of all time’ list, or the indulgently obvious ‘top ten best’ idea), take a moment to marinate in your creative juices.
Demand time and space to be compelling, or explain that instant gratification will lead to ...
How Law Firms Can Hire Writers Who Write Content That Gets Links
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Law firms recruiting new talent for quality web prose may seem easy, but it can be a challenge for seasoned content managers. Because ‘good writers’ may only be good at one style of writing, for example, journalistic, turning them into linkbait jockeys can be impossible. Therefore a ‘good writer’ may be a sub-par linkbait writer, even if he or she can produce fantastic newspaper pieces.
How does a recruiter identify talent, if not by the quality of writing? Here are a few tips for finding the right writer to groom, resources to help prospects become linkbait ninjas, and pitfalls to avoid during the training process.
TIPS
1. Teachable is Better Than Taught
If you can speak to ...
What Every Law Firm Needs to Know to Rank Highly in Search Engines for the Next 400 Years
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Not too long ago, I was asked to speak to a large audience for a Tony Robbin's business seminar about search engine optimization. Unfortunately, there were a couple of problems with giving this talk:
I only had 20 minutes;
None of the people were technologically versed; and,
The people had paid $10,000 to be there for a few days and all wanted easy strategies that would rocket their sites to the top of the search engines.
If I had about 30 days and 10 hours a day, I could teach you the most important concepts of search engine optimization. However, I can also teach you 95% of what you need to know and what will help you the most in less than 10 minutes. You also do not need to be ...
3 Not So Secret Tricks That Law Firms Can Use to Get Their Websites to Rank Highly in Google
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A certain percentage of the world (and attorneys are part of this world) believes that there are a series of “secret rules” and shortcuts to success. There are no shortcuts to success and really never have been. Now and then, people discover a little trick that may work for a few weeks or months, but Google is a giant company with lots of smart people dedicated to finding these tricks. Once they are found, they are immediately stopped. Your site will be penalized, and your competitors who are following the rules will quickly rise up the rankings way beyond you.
The Good News
I have been promoting law firms and other legal sites for almost two decades now, and I can tell you that there ...
5 Tips for Law Firm Website Content
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When people are searching for an attorney online, they generally want more than just an attorney. They want answers about something in particular:
A divorce and custody of their children,
Their rights in a business deal gone bad,
How to pay for medical expenses when they are injured by someone else.
Some attorneys believe that putting their biography online which lists their law school, bar admission and the fact that they enjoy hiking on the weekends is all that is necessary to attract clients and keep their law firm busy.
This could not be further from the truth. The most successful attorneys understand that it is important to have a great deal of information out there about ...
Why Attorneys Need to Self-Market
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In an information-rich economy, the law school graduates who thrive are the ones who market their services to the right people in the right way. Just as no law firm today can endure without effective marketing efforts, neither can job-hunters at any level. Self-marketing does not have to be an onerous process though. Here are some simple tips to help you make self-promotion a natural part of your day, whether you're looking for your first job out of law school or working your way up the law practice ladder.
Seek only work that fascinates you. Don't worry about whether you'll be good at something. If the job turns you on, you'll be good enough; if it doesn't, you won't. Employers and clients ...