5 Tactics for Attorneys to Increase Conversion Rates
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Converting a visitor to a customer takes all the nuance and subtlety of fly fishing, and like fishing there are some basic principles to hold to that will make it all come together.
Testimonials: Visitors are skittish. They know the web is a big place and a lot of bad stuff goes down in it, and further, that their money is hard earned. They are easily confused, easily spooked, and want, more than anything, a friendly face with a smile they can trust to let them know it is okay, they are making the right choice, there is nothing to fear. Instilling this trust will work if you can encourage your current customers to express gratitude in the form of testimonials, either with a write up, pref ...
25 Top Attorney SEO Questions
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What’s the Difference Between SEO and SEM?
Is SEO Necessary To Have a Website?
A Company I Talked With Guarantees Me First Page Rankings. Is That Possible?
How Long Will it Take to Gain Good Ranking for A Given Keyword Phrase?
Why is our PageRank the Same Despite Having Built Links to Our Website?
Do I Have To Use SEO For all Blog Posts?
What Differentiates Local SEO and Traditional SEO?
What are white hat and black hat SEO?
How can I measure my Google search rank?
What can I do to increase my rank in non-Google search engines?
What is PageRank?
What is a Robots File?
What is an Organic Search Result?
How Does Social Media Activity Affect My Ranking?
What is ...
20 Factors in Google Ranking
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The algorithm Google uses to provide search results changes all the time, but there are some factors that any webmaster ought to keep in mind while developing his webpage. This list will help give you some orientation during the perilous task of getting traffic and making those conversions.
Domain Age: Whether your domain is new or old makes a difference but not a big difference.
Top Level Domain Keywords make less a difference than before, but still matter.
First Word in Domain does make a difference in setting a keyword.
Longer domain registration makes a site look more legitimate, and boosts ranking.
Exact Match Domains are useful only if you have a quality site. Google che ...
How Designers of Law Firm Websites Can Create Law Firm Infographics That Work
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The job of a designer of infographics is to disregard all of the complications designers are facing, and look at the infographic (“IG”) for its ability to go viral. Being able to diagnose issues early on in the wireframe is pivotal in saving time, money, and a lot of yawns on the Internet. For most IG fails, there are two categories: manic/over-done designs, and depressive/lazy ones.
MANIA
COMMONLY AFFLICTED: N00bs; Color Blind
INDICATIONS: Nausea, vomiting, quick click-aways, bad buzz, or sudden *faceplam*
PROSCRIPTIONS:
• Complex Color Schemes
• More Than 3 Font Faces, Colors, and Sizes
• Inconsistent Images
Click Graphic to Expand
There isn’t an infographic publis ...
