How to Create Interactive Law Firm Content That Gets Readers to Respond (i.e., Content That Gets Law Firm Clients)
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The right content convinces readers to be responsive and interactive with the message. With powerful phraseology and elegant typography, intriguing messages contained in prose make the text feel as collaborative as a think tank.
If you want to learn to write text that will have readers frantic to respond, then employ these psychologically-driven messages. Here are the second five of the 40 secrets to create powerful prose, which are applied by content czars, divas, diplomats, and vendors, alike. Over the next six weeks, I’ll be giving away the remaining 30 secrets to improve your content creation game.
SYMBIOSIS
If an acquaintance gives you a gift—even something you hate and ...
Top 5 Ways Lawyers Can Brainstorm for Creative Content for Their Law Firm Websites
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Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around said, uncreated ideas. What should you do when a team is waiting for your brilliance to start pouring forth, but nothing is sparking?
Rather than stress yourself out and scrawl down the first, lame ideas that strike you (such as a fallacious ‘top ten greatest of all time’ list, or the indulgently obvious ‘top ten best’ idea), take a moment to marinate in your creative juices.
Demand time and space to be compelling, or explain that instant gratification will lead to ...
How Law Firms Can Hire Writers Who Write Content That Gets Links
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Law firms recruiting new talent for quality web prose may seem easy, but it can be a challenge for seasoned content managers. Because ‘good writers’ may only be good at one style of writing, for example, journalistic, turning them into linkbait jockeys can be impossible. Therefore a ‘good writer’ may be a sub-par linkbait writer, even if he or she can produce fantastic newspaper pieces.
How does a recruiter identify talent, if not by the quality of writing? Here are a few tips for finding the right writer to groom, resources to help prospects become linkbait ninjas, and pitfalls to avoid during the training process.
TIPS
1. Teachable is Better Than Taught
If you can speak to ...
What Every Law Firm Needs to Know to Rank Highly in Search Engines for the Next 400 Years
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Not too long ago, I was asked to speak to a large audience for a Tony Robbin's business seminar about search engine optimization. Unfortunately, there were a couple of problems with giving this talk:
I only had 20 minutes;
None of the people were technologically versed; and,
The people had paid $10,000 to be there for a few days and all wanted easy strategies that would rocket their sites to the top of the search engines.
If I had about 30 days and 10 hours a day, I could teach you the most important concepts of search engine optimization. However, I can also teach you 95% of what you need to know and what will help you the most in less than 10 minutes. You also do not need to be ...
